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“新媒体运营——社会组织能力建设工作坊”圆满举办
发布时间:2020-11-26 文章来源:本站  浏览次数:4790

11YUE19RIZHI20RI,ANHUIGUOZHENCISHANJIJINHUIZUZHIKAIZHANDEWEIQIYITIANBANDE“XINMEITIYUNYING——SHEHUIZUZHINENGLIJIANSHEGONGZUOFANG”YUANMANJUBAN。BENCIGONGZUOFANGZHAOMUXINXIYIJINGFACHUBIANSHOUDAOXINGYENEIGONGYIHUOBANDEREQINGXIANGYING,LAIZIANHUISHENGNEIWAI40JIASHEHUIZUZHIJIN50WEIGONGYIHUOBANCANJIALECICIPEIXUN。

BENCIGONGZUOFANGDEPEIXUNNEIRONGJUJIAOXINMEITIYUNYINGZHUTI,JIANGLILUNZHISHI、SHIWUJIQIAOYUANLIFENXI、XIAOZUTAOLUNXIANGJIEHE,BANGZHUGONGYIHUOBANMENGENGSHENRUDERENSHIHEYINGYONGXINMEITI。LAIZIXINANWANBAOGONGYITOUTIAODEJUYOUFENGFUSHIJIANJINGYANDE4WEIZHUJIANGLAOSHI,FENBIECONGANHUIGONGYIRONGMEITI、GONGYIGAOJIANXUANTIJICEHUA、JIANGHAOGONGYIGUSHI、SHEYINGJIQIAO、WEIXINGONGZHONGHAOBIANJIWUGEFANGMIANQINGQINGFENXIANG.

PEIXUNZHENGSHIKAISHIZHIQIAN,ZHUCHIRENXIANRANGDAJIAXIEXIAZIJICANYUCICIGONGZUOFANGXUEXIMUBIAOBINGZHANGTIEZAISHIXIANZHUNBEIHAODEXUEXIMUBIAOLANSHANG,CONGSUOXIEDENEIRONGKEYIKANCHUXIAOHUOBANMENDUICICIGONGZUOFANGZHENSHIMANHUAIQIDAI。

RANGWOMENYIQILAIKANKANDOUYOUNAXIEGANHUOBA~

PART   1 

ZOUJINGONGYIRONGMEITI

1(1).jpg

RONGMEITI,JI“ZIYUANTONGRONG、NEIRONGJIANRONG、XUANCHUANHURONG、LIYIGONGRONG”DEXINXINGMEITI。

11YUE19RIXIAWU,XINANWANBAOGONGYITOUTIAOFUZEREN、ANHUISHANZHIYUANGONGYIJIAOYUFAZHANZHONGXINLISHIZHANGLIUGAOWEILAOSHI,XIANSHIHEDAJIAFENXIANGLEGONGYITOUTIAOZIMEITIPINGTAIDEMEITIZIYUAN,RANGDAJIAZAIPINGTAISHANGXIANCHANGCAIFANG、JISHIBIANJIBINGFABUYI“WOWEIHETARUGONGYIXINGYE?”JI“ZUIRANGWOGANDONGDEYICIGONGYIHUODONG?”DENGXINXIWEIZHUTIDEXINWENGAO,GUOLEYIBA“SHISHANG”MEITIRENDEYIN。

SUIHOU,LIULAOSHIWEI”DAJIALEJIEJIESHAOLEGUANYUANHUIGONGYIRONGMEITIDETANSUOSHIJIANQINGKUANG,BINGYIGAOXINQUWEILI,CONGXINANWANBAOZISHENMEITIRENDESHIJIAO,JIANGSHULERONGMEITIJIANSHEMUBIAO、JIZHI、ZHONGXINRENWUYIJITEDIAN(NEIRONG、CEHUAWEIWANG;JIANLIJICHUXUANCHUANCAILIAOKU;DUOQUDAOFENFA)。

PART   2 

SHIBANGONGBEIDEGONGYIGAOJIANXUANTIJICEHUA

2(1).jpg

GONGYIGAOJIANDEXUANTIJICEHUASHIXUANCHUANGONGZUODEGUANJIAN,JISHIMEITIRENYOUSHIGONGYIRENDELIUGAOWEILAOSHI,DUICIYOUZHEFENGFUDESHIJIANJINGYAN。TAXIANSHICONGGONGYIXINWENWUDAJIAZHIDEJIAODUQUCHANSHUGONGYIGAOJIANRUHEXUANTI。JINJIEZHE,TAYOUSHENDUPOUXILEXINWENDESHENGMING、XINWENCEHUAWUQUYOUNAXIE,BINGXIANCHANGYICIDUI3GEGONGYIXIANGMUDEXUANCHUANCEHUAFANGANJINXINGFENXIHEZHIDAO。

GONGYIXINWENJIAZHI

CHUANBODEJIAZHI,GENGDUORENZHIXIAO;JINGYANFENXIANGJIAZHI,TUIDONGXINGYEJINBUJIZHENGCEDIAOZHENG;PINPAIJIANSHEJIAZHI,TISHENGJIGOUMEIYUDU;CHOUKUANJIAZHI,DAILAIGENGDUOJUANKUAN;GONGYIYUQING

XINWENDESHENGMING

ZHENSHIXING、JISHIXING、QUWEIXING、JIEJINXING

PART   3 

JIANGHAOGONGYIGUSHIYOUMENDAO

MEIYIWEIGONGYIRENDOUSHIYIBENKEDUDEGUSHISHU。

3(1).jpg

11YUE20RISHANGWU,XINANWANBAOSHOUXIJIZHEXUJIASHOUXIANXIANGDAJIAJIESHAOLESILEIGONGYIXINWENLEIXING:JUANZENGLEI、BAOGAOLEI、LUNTANLEI、HUODONGLEI。SUIHOU,CHANGNIANBENFUZAICAIFANGYIXIANDETAJIEYI5GEFENGFU、GANRENDEGONGYIGUSHICAIFANGANLI,JIANGSHURUHECONGXIJIERUSHOU,CAIXIEGANRENZHISHENDEPINGFANGONGYIREN。

JIANGHAOGONGYIGUSHIDEJIDIANQIFA

DUOJIAODUSHOUJIANZHUXINXI,RANGGONGYIGUSHIGENGBAOMAN;

ZHUAZHUZHURENWENGTESHUXING,FAXIANBEIHOUDEGONGYIGUSHI;

JUJIAOREDIANHUATI,YUXIWEICHUFAXIANGANRENGUSHI;

ZHANGQIGUANZHUGONGYIRENWU,JIUHUIYOUXINWENFASHENG;

BAOCHIDUISHENBIANXINXIDEMINRUIDU,HUIYOUYIXIANGBUDAODESHOUHUO。

PART   4

RENRENDOUSHISHEYINGSHI

“RUGUONIDEZHAOPIANPAIDEBUGOUHAO,NEISHIYINWEINIPAIDEBUGOUJIN。”——KAPA

4(1).jpg

GUOJIASANJISHEYINGSHI(GAOJISHEYINGSHI)TANGRUIQINGLAOSHI,CONGRUHEPAISHECHUHUIJIANGGUSHIDETUPIANRUSHOU,BUJINWEIDAJIAJIANGSHUXINWENSHEYINGRUHEZHUAPAI、HUWAISHEYING(LVYOUSHEYING)JIQIAO,HAIJIAOHUIDAJIARUHESHIYONGSHOUJIPAISHEJIJIANDANDEHOUQICHULI(snapseedRUANJIANSHIYONG),BINGYUXIANCHANGDEGONGYIHUOBANMENJINXINGSHEYINGHUDONG。


XINWENSHEYINGZHUAPAINEIRONG


1、RUHEGOUTU?

JIUGONGGEFA(HUANGJINFENGE)、XIANTIAO(ZHIXIAN、DUIJIAOXIAN、PINGXINGXIANQUXIANJIJIHETUAN)、JUNHENG(DUICHENG/BUDUICHENG)、JIANJIE。

2、JIAODUYOUNAXIE?

YANGPAI、PINGPAI(SHIYONGYUPAISHELINGDAO)、FUPAI。

3、ZHUTI、ZHUTIYUPEITI

QINGXUHESHENTAIYAOXIANGTONGYI。

ZHUAPAIZHUYISHIXIANGJIXUANPIAN

SHOUJIPAISHEHAOTUPIAN

PART   5

WEIXINGONGZHONGHAOQINGSONGNAXIA

5(1).jpg

RUHEZAIWEIXINGONGZHONGHAOPINGTAI,BIANJIYIPIANHAOWENZHANG,MOUQUANPIAN,BUDAJU。

11YUE20RIXIAWU,XINANWANBAOANHUIWANGSHUANGWEIYUNYINGBUZONGJIAN、XINANWANBAOWEIXINBIANJI、ANHUIDAXUEJIANGHUAIXUEYUAN《XINWENHOUQIZHIZUO》JIANGSHICAIXIAOXIAO,CONGZUGAO、PAIBAN、BIAOTISANGEFANGMIAN,WEIDAJIADAILAILEJIJUSHICAOJIAZHIDEWEIXINGONGZHONGHAOBIANJIJIQIAOFENXIANG。

6.jpg


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